Monday, July 9, 2012

Coke Zero Lap

We created a promotion that truly incorporated Coke Zero brand into their name race, The Coke Zero Lap. Now in it's second year, we gave race fans a chance to win on every lap that ended in 0 both at track and at home. Giving away never before experiences to many lucky winners. We were able to keep the brand on peoples minds for the entirety of the race.